by Max Caldwell, Towers Perrin
I had the opportunity to moderate a panel of HR executives in Atlanta last week that included three high-powered heads of HR — Cynthia McCague from The Coca-Cola Company, Alan Hill from UPS and Mae Douglas from Cox Communication.
We addressed what it’s taken to keep employees energized and engaged amid the changes of the past year, and how companies can manage potential turnover risk once the economy improves. There were a few perspectives from this event, and from other recent conversations on the topic, that I thought were worth sharing:
- Tough times present more of an engagement opportunity than a challenge. Smart companies are using tough times to educate people about what’s going on in the business, intensify teamwork and stretch people to develop new skills — all of which can turbocharge engagement. (Towers Perrin’s normative data reinforces this — engagement levels among the 3 million+ employees we’ve surveyed in the past year have remained fairly stable.)
- Leaders need to get in front of people and talk about what’s happening in the business. Formal communication is helpful, but what really matters is presence, listening, empathy and authenticity — leaders need to get out of the executive suite and walk around. Doing so can be as inspiring for the individual leader as it is for employees.
- Corporate giving and community activities are a great way to build teamwork and engagement. I heard one example of employees using part of a training budget earmarked for a “team-building offsite” to refurbish apartments for the parents of seriously sick kids receiving care at a nearby hospital. By working together for a good cause, the team really came together — and engagement scores for that unit increased by 10%.
Finally, the best way to sustain engagement and manage turnover risk as the economy improves is to continue delivering on the basics. Keep leaders in front of people, keep creating collaboration, keep recognizing people who go the extra mile and keep reinforcing why your company is a great place to work. And, pay a lot of attention to talent in pivotal roles…a little mentoring and encouragement go a long way.
- Max

